Brand Guidelines

Brand GuidelinesDesign

  • Logo rules
  • Colors
  • Fonts
  • Examples
Brand Guidelines · Brand boardBrand
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AaHeadlineBody text
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Overview

At a Glance

Quick answer

Brand guidelines are a clear guide to using your brand correctly: how to use the logo and what to avoid, your colors with exact values, fonts and text styles, layout rules, photo and video style, and real examples. I design guidelines that your team, freelancers and agencies can follow, so everything published under your name stays consistent.

Best for
Growing teams and businesses working with partners
Includes
Logo, color, type, layout and examples
Format
PDF guide, plus a web version on request
Result
Consistent work from everyone

You send

  • Your logo and existing brand files
  • Colors and fonts you use now
  • Examples of good and bad use
  • Who will use the guide

You get

  • A complete brand guide
  • Logo do's and don'ts
  • Color values for print and screen
  • Ready-to-use examples
Challenges

Problems I Solve

  1. The problem01

    Everyone uses the logo differently

    How I solve it

    Clear rules for sizes, spacing and backgrounds keep the logo looking right.

  2. The problem02

    Colors look different everywhere

    How I solve it

    Exact color values for screen and print keep your colors consistent.

  3. The problem03

    New designers start from zero

    How I solve it

    A guide with examples gets anyone up to speed quickly.

  4. The problem04

    Your brand slowly drifts

    How I solve it

    Written standards keep the brand consistent as your team grows.

Structure

Inside Every Design

  1. 01Brand basics

    Mission, voice and audience

  2. 02Logo

    Versions, spacing and misuse

  3. 03Color

    Values for screen and print

  4. 04Typography

    Fonts, sizes and hierarchy

  5. 05Imagery

    Photo, video and graphic style

  6. 06Examples

    Real applications to copy

Included

What's Included

  • Logo usage rules

    Clear space, minimum sizes and backgrounds.

  • Do's and don'ts

    Visual examples of correct and incorrect use.

  • Color values

    HEX, RGB and CMYK values for every color.

  • Typography system

    Fonts, sizes and text styles.

  • Imagery style

    How photos, videos and graphics should look.

  • Layout examples

    Social posts, slides and documents.

  • PDF guide

    One organized document for your team.

  • Asset folder

    Logos, fonts and templates in one place.

Process

Project Process

Brief & Goals

01

You tell me about your business, your audience and the guidelines you like. I study your market first, so the designs start in the right direction.

What type of videos are you looking to create?

YouTube videos, short-form content, and ads.

What's your biggest challenge right now?

Keeping viewers engaged from the first second.

Direction

02

I share a clear visual direction, with colors, type and references, so we agree on the look before details are designed.

Creative BriefLaunch reel · Q4DraftingApproved
PlatformReelsShortsTikTok
HookProblem in the first 3s
ToneBoldCinematic
Length45 sec
Strategy ready%

First Designs

03

I design the first version of your guidelines, built around your brand and where it will be used.

launch_reel_v3Editing · 1920 × 1080Live edit
00:12 / 00:45

Stop losing viewers.

V1
A1
T1

Your Feedback

04

You leave notes on the designs. Every note is handled in the next round, and I explain any trade-offs.

final_reel.mp44K · H.264 · 128 MBExportingReady
Export%
YouTubeShortsQueuedPublished
InstagramReelsQueuedPublished
TikTokFor YouQueuedPublished

Final Files

05

You get the brand guide and an organized asset folder, organized and named clearly.

Audience retention45-second launch reel+38%
Hook72% still watching
BeforeAfter
Avg. watch72%
Views128K
New leads+46

Ongoing Support

06

Your brand files stay on hand, so new designs match from the first draft.

Monthly content planRetainer · Month 6Active
Podcast clips × 6New requestNewEditing
Launch reelDue FridayIn reviewDelivered
Thumbnail setDelivered MondayDelivered
Videos this quarter
Testimonials

What Clients Say

I had the pleasure of working with Al Ikram Noyon two years ago on an editing project through Fiverr. He was dedicated, professional, and quickly understood my vision. He delivered excellent work on time, with care and attention to detail. I truly appreciated the collaboration and would gladly recommend him to anyone looking for someone serious, skilled, and easy to work with.
Timothée Cugnet
Timothée CugnetArmée de Terre · Lifetime Civil Servant
Creative and professional! Working with Ikram has been an absolute treat. His creativity in visualisation has added more value to brand endorsements, and I really appreciated the creative approach he brought to the work.
Hussain Ahmed
Hussain AhmedCEO · Mohd. Balhowaimil Perfumes
Huge thanks to Al Ikram Noyon and his team for nailing the edit just as I envisioned! Sharp eye, smooth workflow, and a creative touch throughout the process. I would happily collaborate with them again.
Diane Sawyer
Diane SawyerDirector of Data and Analytics · Computacenter
Highly recommended! I heard about Al Ikram Noyon through a friend and hired him to create three Fiverr gig videos. He quickly understood my vision and the target market, then delivered high quality edits that exceeded my expectations. The entire process was smooth, professional, and on time. I highly recommend Al to anyone looking for a talented and reliable video editor.
Jabber Jony
Jabber JonyPPC & SEO Executive · Squid Ocean
I had a great experience working with Al Ikram Noyon and his team. They delivered high quality videos, communicated clearly, and always finished the work on time. They understood exactly what I needed and made the whole process easy. I would gladly recommend them to anyone looking for a reliable and talented video editing team!
Mahfuzul Polash
Mahfuzul PolashLevel 2 Seller · Fiverr
Al Ikram is a creative professional with a strong eye for storytelling and branding. His dedication and attention to detail make his work stand out.
Sohanur Rahman
Sohanur RahmanVisual Designer · Rajshahi, Bangladesh
Big shoutout to Al Ikram Noyon for the amazing video editing! He nailed my YouTube vision perfectly and understood exactly what I wanted from the content. I highly recommend him if you need a skilled, creative, and reliable video editor.
Paul McGhie
Paul McGhieCloud Consultant · Google
Al Ikram Noyon is a dedicated and talented video editor. He invests time in understanding client needs and works carefully to deliver top-quality results. His creativity, professionalism, and attention to detail make him someone I highly recommend.
Dr. Rafat Qureshee
Dr. Rafat QuresheePublic Health Specialist · American Diabetes Association
Thanks to Al Ikram Noyon and his team for their exceptional editing. The final result was spot on and exactly as I envisioned it. The process was smooth, professional, and creative, and I highly recommend working with them.
Tim Timma
Tim TimmaAmbassador · Canada Goose
Working with Al Ikram Noyon and his team was a great experience. They understood our needs quickly, delivered clean and professional video edits on time, and communicated smoothly throughout the project. I would gladly recommend them to anyone looking for a reliable video editing team.
Md. Shukur Miah
Md. Shukur MiahCEO · W3Relations
This is not the first time I have worked with Al Ikram Noyon, and I have been really pleased with the results. He truly understands what I want and knows how to bring my vision to life with creative video edits. Even when there was a small language barrier, he remained patient, professional, and extremely trustworthy. The quality of the work was consistently strong, and I would definitely continue working with him again.
J. Boogie
J. BoogieContent Creator · YouTube
FAQ

Brand Guidelines Questions

Brand guidelines are a document that explains how to use your logo, colors, fonts and visual style, with examples, so everyone presents the brand the same way.

Yes. I can document your current brand as it is, or tidy it up first and then document it.

Your team, freelancers, agencies, printers and anyone else who creates materials for your business.

You get the formats you need for print, web and social, usually PNG, JPG, SVG and PDF, plus source files where agreed in the scope.

Yes. Once the project is paid, the final files are yours to use, edit and publish.

More Questions

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